, , , , , , , , ,

Polyvore, a DIY look website, has received extra $14 million from investors to reach higher goals in a more-than-expressive fashion tendency.

The site gets more than 12 million unique visitors a month, according to reliable web information and features more than a million “sets” every single month. The investors must have had their attention thrown to the company after some successful actions with premiere brands such as Lancôme.

The former co-founder and CEO Pasha Sadri will now be company’s CTO (chief technology officer, girls!) while the company will bring a fresh face to run the site, Jess Lee who was already employed there.

The site’s investors are, for instance DAG Ventures, Goldman Sachs and Vivi Nevo (new ones) – Benchmark Capital and Matrix Partners (continuing).

From wwd.com, we may have an idea of some of the news: “Polyvore, the online fashion community, has partnered with CoverGirl to launch ‘Polyvore Live,’ a fashion show during Mercedes Benz Fashion Week that will showcase the collections of four alumni from the Fashion Institute of Technology.

The show will take place on Monday, Feb. 13 at La.Venue and will be live-streamed online at Polyvore.com. Prominent fashion bloggers — to be revealed on Polyvore.com one week before the show — will walk the catwalk.

FIT’s four emerging designers — Dana-Maxx Pomerantz, Lauren Bagliore, Sergio Guadarrama and Vengsarkar “Ven” Budhu — were chosen by the Polyvore community from a group of FIT alumni who submitted designs.”

I brought up the subject to here to call the attention for a simple, well-made idea that turned out to be, well, BIG, in my humble opinion. I’d LUV to run a multi-million dollar company IN fashion. What about you?